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Source evidence — 22 customer interviews
“I open it once a week during planning. I don't even know if there's new stuff between meetings.”
“My team lead would actually use this if it just showed up in her inbox. She's never going to remember to check.”
“We tried making it a habit but Slack pulls attention away. We need a push, not a pull.”
11 of 22 customers flagged this as their top reason for low engagement
Weekly Insights Digest — Automated Email Summary for Team Leads
April 19, 2026
Team leads using the product don't return between weekly planning meetings because nothing tells them what changed. By the time they log in for sprint planning, insights are stale and the team can't act on them in time.
11 of 22 customers interviewed flagged this as the primary reason their engagement dropped after the first month.
“I open it once a week during planning. I don't even know if there's new stuff between meetings.”
“My team lead would actually use this if it just showed up in her inbox. She's never going to remember to check.”
“We tried making it a habit but Slack pulls attention away. We need a push, not a pull.”
A weekly email digest sent every Monday at 8 AM in the user's timezone that surfaces the 3 most-starred insights from the past 7 days, the latest PRD title if one was generated, and a count of new file uploads. Includes a one-click unsubscribe.
Opt-in by default for Pro plan users.
11 of 22 interviewed customers cite 'not knowing what changed' as the primary reason they log in less than twice per week. Moving users from weekly to bi-weekly active is the clearest path to reducing churn at our current stage.
The digest is the lowest-friction option here — it requires no behaviour change from the user and meets them in email, which they're already checking.
- –Increase D14 retention by surfacing value on days users don't log in
- –Achieve at least 40% open rate on digest emails within 90 days of launch
- –Reduce 'what's new in my project' support tickets by 30%
- –Real-time or daily email cadence — weekly digest only for v1
- –Slack notification integration — planned for Q3, not in scope here
- –Custom email templates or white-labelling for agency accounts
- As a team lead, I want to receive a weekly summary of my project's new insights so that I stay informed without having to log in every day.
- As a Pro user, I want to control the digest send day and time so that it arrives before my planning meeting.
- As any user, I want a clear one-click unsubscribe in every digest so that I never feel spammed.
- As a free plan user, I want to see the digest section in settings with an upgrade prompt so that I understand what I'm missing.
UI Changes
Add a 'Digest' section to project settings with an enable toggle (Pro only), day picker (Mon–Fri), and time picker. Include a 'Preview digest' button that renders the email in a modal.
Free plan users see the section with the toggle disabled and an upgrade CTA.
Data Model
New table: digest_subscriptions (user_id, project_id, enabled, send_day, send_hour_utc, last_sent_at, created_at). New column on analyses: included_in_digest_at.
Add compound index on insights (project_id, starred, created_at) for weekly window queries.
Workflows
Cron job runs daily at 06:00 UTC. Queries subscriptions where send_day matches today and last_sent_at is older than 6 days.
Builds digest payload (top 3 starred insights, latest PRD title if any, new file count). Sends via Resend.
Updates last_sent_at on success, logs error on failure.
Digest subscription model + migrations
SCreate digest_subscriptions table, add included_in_digest_at column to analyses, write and test migrations. Add compound index on insights (project_id, starred, created_at).
Digest payload builder
SFunction that takes a project_id and date range, queries top 3 starred insights + latest PRD title + new file count, returns typed DigestPayload. Include unit tests with fixture data.
Email template (React Email)
MBuild the digest email template in React Email. Include project name header, 3 insight cards with type badges, PRD callout if applicable, file count, unsubscribe footer. Must render correctly in Gmail, Outlook, and Apple Mail.
Send cron job
MBackground task that runs daily, selects due subscriptions, calls payload builder, sends via Resend. Logs send status. Retries once on transient failure. Rate-limits to 100 sends per minute.
Settings UI — Digest section
MAdd collapsible Digest section to project settings page. Toggle, day picker, time picker. Preview button opens modal with rendered email HTML. Pro gate with upgrade CTA for free users.
- –User has no starred insights this week — digest skips the insights section and shows 'No new highlights this week. Star insights to surface them here.'
- –Project has no activity in 30+ days — suppress digest and send a re-engagement email instead
- –User changes send_day mid-week — send at next occurrence of the new day, never twice in one week
- –Resend API failure — log error, mark subscription with last_error, retry once after 15 minutes
digest_email_sent{ project_id, user_id, insight_count, has_prd, file_count }digest_email_opened{ project_id, user_id } — tracked via 1×1 pixeldigest_cta_clicked{ project_id, user_id, cta_type: 'view_insight' | 'view_prd' | 'upload' }digest_unsubscribed{ project_id, user_id, source: 'email_link' | 'settings' }- –Opt-in vs opt-out for Pro users at signup? Opt-out maximises reach but risks early unsubscribes. Recommend: opt-in with a visible prompt on the first project creation screen.
- –Do we surface insights from all project files or starred-only? Current plan is starred-only to reduce noise — validate with 5 beta users before shipping.
- –When a Pro user downgrades to free: pause the digest silently or send a final email explaining why it stopped?
Insights that fed this PRD
No way to know what changed between meetings — we only check the tool during planning.
11×Slack pulls attention away. The tool needs to push updates to us, not wait for us to pull.
7×Weekly email showing what's new in my project — even a simple list of new insights would help.
14×Digest email or Slack notification when new insights are extracted from an upload.
5×Weekly cadence agreed — daily would be too noisy. Monday 8 AM delivery confirmed with 3 customers.
Confirm React Email renders correctly in Outlook 2019 before starting template build.
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