PRD Template
A complete product requirements document template covering problem statement, user stories, functional requirements, success metrics, and launch timeline. Free to copy, download, and use. No signup required.
# Product Requirements Document (PRD) **Product:** [Product or Feature Name] **Author:** [Your Name] **Status:** Draft / In Review / Approved **Last Updated:** [Date] **Version:** 1.0 --- ## 1. Problem Statement > What problem are we solving, and for whom? [Describe the core problem in 2–4 sentences. Include who experiences this problem, how often, and what the current workaround is.] **Customer evidence:** [Link to interviews, tickets, or survey data] --- ## 2. Goals & Non-Goals ### Goals - [ ] [Primary outcome — what success looks like for the user] - [ ] [Secondary outcome — what success looks like for the business] - [ ] [Measurable target, e.g. "reduce time-to-complete by 30%"] ### Non-Goals (explicitly out of scope) - [What we are NOT building in this version] - [Edge case or user type we are deliberately excluding] --- ## 3. Background & Context [Optional: market context, previous attempts, regulatory drivers, or strategic rationale. Keep it to 1–2 paragraphs.] --- ## 4. User Stories | As a… | I want to… | So that… | |---|---|---| | [persona] | [action] | [benefit] | | [persona] | [action] | [benefit] | | [persona] | [action] | [benefit] | --- ## 5. Functional Requirements ### Must Have (P0) - [ ] **[Requirement ID] [Requirement Name]:** [Description of what the system must do] - [ ] **[Requirement ID] [Requirement Name]:** [Description] ### Should Have (P1) - [ ] **[Requirement ID] [Requirement Name]:** [Description] ### Nice to Have (P2) - [ ] **[Requirement ID] [Requirement Name]:** [Description] --- ## 6. UX & Design Requirements - [Key UX constraint or principle, e.g. "must work on mobile browsers"] - [Accessibility requirement, e.g. "meets WCAG 2.1 AA"] - [Link to design files, Figma, or wireframes] --- ## 7. Technical Requirements & Constraints - [API dependency or third-party service] - [Performance target, e.g. "page loads in < 2s on 4G"] - [Data or security constraint] --- ## 8. Success Metrics | Metric | Baseline | Target | Measurement Method | |---|---|---|---| | [Primary metric] | [Current] | [Goal] | [How to measure] | | [Secondary metric] | [Current] | [Goal] | [How to measure] | **Review date:** [Date to review metrics after launch] --- ## 9. Timeline & Milestones | Milestone | Owner | Date | |---|---|---| | Design complete | [Name] | [Date] | | Engineering kickoff | [Name] | [Date] | | Internal beta | [Name] | [Date] | | Launch | [Name] | [Date] | --- ## 10. Open Questions - [ ] [Question that needs resolution before development begins] - [ ] [Dependency that needs clarification] --- ## 11. Appendix - [Link to user research] - [Link to competitive analysis] - [Link to data / analytics]
How to use this PRD template
Start with the problem
Fill in Section 1 first. A crisp problem statement anchors everything else and prevents scope creep.
Define non-goals explicitly
Listing what you are not building is as important as listing what you are. It prevents misaligned expectations with engineering.
Write user stories before requirements
User stories force you to think from the customer's perspective. Requirements often follow naturally once the stories are clear.
Set measurable success metrics
Every PRD should answer 'how will we know if this worked?' before a line of code is written.
Want a PRD grounded in your actual customer data?
PMRead ingests your customer interviews, feedback, and Slack threads — and generates PRDs backed by real evidence, not guesses.
Frequently asked questions
How long should a PRD be?
Long enough to be unambiguous, short enough to be read. For most features, 2–5 pages is right. For large platform bets, 8–12 pages is reasonable. If it's longer than 15 pages, split it into smaller pieces.
What's the difference between a PRD, BRD, and MRD?
An MRD (Market Requirements Document) describes the market problem and opportunity — written by product or marketing. A BRD (Business Requirements Document) captures what the business needs — common in enterprise IT. A PRD describes what the product should do — written by the PM. In most startups and tech companies, the PRD is the only document that matters.
Should engineering be involved before the PRD is written?
Yes. The best PRDs are written in collaboration with an engineering lead. Their early input on feasibility and constraints makes the requirements more realistic and avoids late rewrites.
Do I need a PRD for small features?
For very small changes (< 1 sprint, low risk), a well-written Jira or Linear ticket with acceptance criteria is often enough. Reserve the full PRD format for features that span multiple teams, involve significant user journey changes, or carry high ambiguity.
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